100,000

Additional betting opportunities per annum

20

Derivative markets per race

SIS Trading Services

Our Trading Services offer is flexible to suit the needs of operators of all sizes. SIS can provide the most comprehensive range of markets and prices for horse and greyhound racing. Our flexible offer means that:

Smaller operators can outsource pricing to us and use our experienced traders, who will maximise margins.

Start-ups could outsource in order to ramp up their racing product very quickly whilst deciding to build capability in-house.

Large operators can hand over international content to SIS, utilising our specialist traders and use their own traders to concentrate on other more premium parts of their sportsbook.

Global Racing Pricing

SIS can provide horse racing pricing from over 20 countries (including the UK & Ireland, France, Saudi Arabia, Singapore, UAE and the US), plus non-SIS pricing from 15 more countries (where operators have a license), as well as British, Irish, and Mexican greyhound pricing.

Derivatives

In addition to our global pricing feed we can also supply operators with an extensive range of derivative markets providing operators with thousands of additional betting opportunities across horse and greyhound racing and can help attract new audiences.

SIS’s specialist trading team produce over 20 separate fixed price derivative markets for each event including Match Bets, Place Betting and Betting Without The Favourite, as well as popular spin and win markets like Odds vs Evens and Inside vs Outside.

SIS Horse Racing Derivative Markets

SIS Greyhound Derivative Markets

We have seen a dramatic improvement in the speed and accuracy of price delivery in the greyhound service since the SIS trading team have overseen the compilation of this data.

It has given the markets a far better structure and consistency from opening show through to Starting prices and resulted in a significant increase in margins.

Gary Pearce, Director of Betting and Gaming, Arkin Group

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Key benefits

Increase betting revenue

Our specialist trading team provide operators with over 100,000 betting opportunities every year.

Introduce new products without increasing overheads

Operators can add new racing products and markets without having to increase their overhead by employing their own specialist traders.

Consistent high-margin

Horse and Greyhound racing have traditionally provided our customers with margins between 11-22%. Our team of expert traders have also consistently helped operators beat the theoretical margin they would usually expect.

Attract new customers

Our derivative markets can help operators attract new customers to racing with easy to understand spin and win, casino style markets like “odds vs evens”.

Flexible solution for operators of all sizes

We can offer a range of trading solutions to meet the needs of operators of all sizes.

Easy integration

Single feed for all betting data and pricing via XML or JSON.

Easy integration

All of our products are easy to integrate to ensure our partners can go live and drive revenue as quickly as possible. We provide support throughout and easy to follow documentation.

Commercial partnership

For over 30 years, SIS have worked in partnership to help operators maximise their revenues with our products and services.

Our general commercial terms are based on revenue share to ensure a mutually beneficial partnership. We also provide marketing support to help you launch the product and drive betting revenues and also provide ongoing betting analysis to help you maximise your margins.

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